FEBRUARY 19, 2014 MILAN
By Nicole Phelps

Back to the sixties. Maybe it was all those old pictures of movie stars sporting Gucci in The Director, a new documentary about her design process, that got Frida Giannini going about the brand’s glory days. The film, produced by James Franco, was screened this January in Paris. Giannini has mined the house archives before, as recently, in fact, as her Spring 2013 ode to principessa glamour. Only this time, the look was Swinging London rather than Roman dolce vita. Think more Jean Shrimpton, less Marella Agnelli.

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