Nicole Phelps
March 1, 2015

Massimo Giorgetti’s four-year-old label MSGM was born from prints. Today he showed not a one. It was tempting to see it as a cleaning-house situation. Giorgetti is rumored to be the front-runner for the Emilio Pucci post left vacant by Peter Dundas’ departure. If Giorgetti winds up at the LVMH-owned label, he’ll be responsible for developing loads and loads of prints. Maybe he was trying to establish some distance between the two brands; presumably he’ll want to keep MSGM going—it’s a $40 million operation.

Either way, the collection wasn’t as staid as the lack of Giorgetti’s signature prints might have suggested. He made sure there were still plenty of eyeball-searing colors—shocking pink, electric orange, highlighter yellow—and he often showed them in combination, as on mohair coats with large contrast pockets, patchwork Mongolian lamb chubbies, and extra-long color-blocked mohair scarves. Without prints, he maintained surface interest with the multicolor lace he used for tops worn with high-water flares and V-neck vests (why are these suddenly everywhere?) or with macramé appliqués on a slim tailored coat and various other pieces.

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